Why is canonical critical in white-label setups?

Because the same content can be reachable through multiple URLs (domain, subdomain, language variants). Canonical tells search engines which URL is the official one and prevents SEO dilution.

Should an agency use a custom domain or subdomain?

Both work. What matters is consistency: stable canonical URLs, clean redirects, and sitemaps that match the canonical structure.

Agencies / Branding + domains

White-label + SEO

Domains + canonical: the base of a white-label that ranks.

Agencies cannot afford duplicate URLs. We secure redirects, canonical, hreflang and sitemaps to keep SEO clean.

1 URL One canonical URL per page.

0 duplicates Duplication control with redirects.

Indexing Sitemaps aligned to canonicals.

The classic problem

Without guardrails, the same page can be reachable through 3 or 4 different paths. Search engines may pick the wrong one.

Accidental duplication

Domain + subdomain + language variants make content multiply. Outcome: diluted rankings and unstable indexing.

Non-compounding SEO

Links and signals get scattered. Your location pages rank worse even if content is strong.

Messy tracking

Performance fragments across URLs (analytics, attribution, conversions). Clean canonical URLs simplify everything.

Connect branding to operations

Domains + roles + reporting: that trio makes agencies scalable.

Agency hub Reporting + invoicing SEO module Multi-property + roles Security Pricing

White-label without SEO debt

We show a clean setup: domain, redirects, canonical, and pages that rank.

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